Overview of CRM customer relationship management solution

Citek CRM (Customer Relationship Management) is a customer relationship management system developed by Citek. C-CRM is a software solution that helps businesses manage and interact with customers effectively.

C-CRM takes the business's customers as the focus, building a customer experience journey before/during/after purchase:

- Marketing carries out campaigns to attract new customers such as: Email marketing, SMS marketing, Zalo marketing, Telesales, Campaigns, events.

- Sales plans to identify & record through software such as: Customer 360, Recording "Sales Opportunities", Meetings, Quotes.

- Service establishes loyalty by: Calling/visiting customers, Handling complaints, Setting up routine care, Customer care campaigns.

C-CRM helps businesses digitize customer care processes as well as internal business processes.

C-CRM is a system that allows businesses to collect, store and manage customer data. At the same time, C-CRM helps businesses track customer interactions across various channels such as calls, emails, social media and in-person meetings. By consolidating customer data into a central database, C-CRM provides a holistic view of each customer's history, preferences and behavior.

In addition to managing customer interactions, C-CRM also collaborates and shares information among employees, helping to improve internal communication and efficiency. Furthermore, C-CRM data and insights can be leveraged for targeted marketing campaigns, customer segmentation, and predicting future business opportunities. C-CRM is not just for a specific type of business or industry, it is for all B2B organizations, medium and large enterprises. C-CRM can be applied in many sectors, including: Retail, Services, Real Estate, Banking and Finance, Travel and Hospitality, Technology and software or other technology industries such as : Education, Health, Pharmacy, Sports and many other professions. Overall, C-CRM plays a vital role in driving stronger customer relationships, optimizing business processes and driving revenue growth by enabling businesses to better understand, serve and interact with their customers.

Benefits of C-CRM solution?

Customer management focuses on sales opportunities, sales and customer care

Customer management focuses on sales opportunities, sales and customer care

Build a journey to reach customers

Build a journey to reach customers

Make a business plan and reach customers

Make a business plan and reach customers

Plan visits and take care of customers

Plan visits and take care of customers

Analyze and optimize marketing strategy direction

Analyze and optimize marketing strategy direction

Set up workflow according to administrative needs

Set up workflow according to administrative needs

Multi-dimensional analysis report on customers

Multi-dimensional analysis report on customers

C-CRM solution features

Managing and measuring marketing effectiveness

Managing and measuring marketing effectiveness

Integrating with Email/SMS/Zalo marketing/Telesales/Campaigns and events helps businesses provide automatic and personalized customer care through pre-set scenarios, building customer trust in the product. business products/services. Easily control and measure the effectiveness of automation marketing before, during and after sales
Customer care management

Customer care management

The system sets up a periodic Warranty/Maintenance notification schedule. Link with Office 365 system for customer support. Develop a complaints process. Build a set of questions and answers: according to each product line, how to answer according to customer target.
Reporting and analysis

Reporting and analysis

C-CRM provides the ability to generate reports and analyze data on customers, sales, marketing campaign effectiveness and key business metrics.
Set up workflow according to administrative needs

Set up workflow according to administrative needs

The system allows setting up operating workflows according to the operations of the business and department: setting up processes, setting up information to be managed, setting up workflows, setting up integration/notification flows.
Manage & supervise the sales team

Manage & supervise the sales team

Capture the quantity, customer status, number of orders, and sales of each sales employee. Monitor the entire process from approaching customers to placing sales orders. Create orders/quotes right on the app. Mobile application Manage, set and remind appointments to each sales staff
Customer management

Customer management

Manage Customer information list. Update and edit information quickly and easily. Easily filter, search, classify and group customers according to the most detailed needs.
Customer Journey

Customer Journey

Build a Customer funnel to identify touch points and take appropriate actions to help convert into orders. Set up pipelines suitable for each product and customer for B2B. Recognizing customer lifetime value helps build lasting relationships between brands and customers.
Make a business plan and reach customers

Make a business plan and reach customers

The system allows building business strategies according to key industries. Appropriate customer outreach plan.

Why choose C-CRM for your business?

Increase performance and productivity

C-CRM automates manual and repetitive tasks, helping employees spend their time on higher-value activities. It eliminates the use of paper, reduces data duplication and improves overall operational efficiency.

Business development and expansion

C-CRM takes care of customers, provides great customer experiences and optimizes sales and marketing activities, C-CRM contributes to business development: increasing the number of loyal customers, referrals to others and contribute to the company's success.

Enhance customer service

C-CRM system helps effectively manage customer service by tracking and resolving customer requests and problems. With access to a customer's full history, service recommendations provide quick and personalized support, increasing customer satisfaction.

Optimize the Sales Process

C-CRM helps sales teams manage opportunities, track sales activity, and automate various tasks, such as tracking and quoting. Sales can prioritize work, focus on high-potential opportunities, and execute deals more efficiently.

Improve Marketing campaigns

C-CRM provides information about customer behavior and preferences, helping businesses create appropriate marketing campaigns. Understanding customer needs and preferences, businesses can customize messages, provide appropriate promotions and improve the effectiveness of marketing activities.

Make decisions based on data

C-CRM system collects and analyzes customer data, providing useful information for businesses. By leveraging this information, businesses can make data-driven decisions about product development, sales strategy, customer segmentation, and market trends.

Build better customer relationships

C-CRM centralizes customer data in one place, helping businesses get a 360-degree overview of each customer's history, preferences and behavior. This information helps understand customer needs, provide personalized experiences, and deploy appropriate marketing campaigns.

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We were lucky to choose Citek so we successfully converted the ERP management system. I see in you the dedication and commitment, which is a great encouragement and energizes me, from which I inspire Loc Troi in terms of working attitude, responsibility and working style.

Mr. Huynh Van Thon

Mr. Huynh Van Thon

Chairman of the Board of Directors of Loc Troi Group