As data and AI reshape the way enterprises operate, SAP and its Platinum Partner
Citek introduced the SAP Business Suite in Hanoi, built on the philosophy of Suite-First, AI-First. The event gathered hundreds of senior executives across industries, opening new perspectives on how to approach integrated business management systems, unified data, and embedded AI.
“The global business landscape is changing rapidly with market disruptions, supply chain volatility, and rising customer expectations. This creates an urgent need for enterprises to adopt management systems that are flexible enough to adapt quickly and intelligent enough to optimize operations while sustaining competitive advantage,” said Mr. Hoang Tung – Business Consulting Director, Citek. Against this backdrop, SAP – trusted by 98 of the world’s top 100 enterprises – continues to pioneer technology innovation to address increasingly complex demands. Building on more than 50 years of global expertise and credibility, SAP has developed its most comprehensive integrated solution to date: SAP Business Suite.
Mr. Nguyen Hong Viet - Managing Director, SAP Vietnam shares about the orientation of SAP in general and SAP Business Suite in particular
A Unified Management Platform, Beyond ERP
More than a traditional ERP upgrade, SAP Business Suite is positioned as a next-generation enterprise management ecosystem. It delivers a unified and intelligent platform that optimizes every aspect of business operations—from finance and human resources to supply chain and customer experience—through integrated applications, real-time data, and embedded AI.
“The true differentiator of SAP Business Suite is its ‘Suite-First, AI-First’ strategy. By unifying applications, data, and AI in a single system, we aim to enable enterprises to operate with real-time insights, streamlined processes, and harness the full potential of AI and automation to unlock new business value,” said Mr. Nguyen Hong Viet, Managing Director of SAP Vietnam.
Developed on three continuous layers - Applications, Data, and AI - SAP Business Suite creates a flywheel for sustainable growth. The Application layer consolidates core enterprise functions such as Finance, Supply Chain, Human Resources, and Customer Journey into a unified platform, designed with best practices across more than 25 industries. Data is then automatically extracted and contextualized into Data Products on the SAP Business Data Cloud, enabling multi-dimensional reporting and analysis without the need for manual data cleansing or modeling. Building on this, the AI layer embeds Business AI and AI Agent – SAP Joule directly into processes, not as add-ons but as core capabilities that provide intelligent recommendations and automate actions.
SAP highlighted the flywheel principle at the core of the SAP Business Suite. This principle describes a self-reinforcing cycle where activities at the application layer generate data, which is then used to power artificial intelligence. The AI capabilities derived from this data are subsequently applied to optimize the applications themselves, targeted at continuously smarter and faster business operations. This cycle enables organizations to unlock greater efficiency and agility by leveraging real-time data and intelligent automation. It reflects SAP’s commitment to delivering integrated, data-driven solutions that evolve dynamically with business needs.
Mr. Triet Tran – Architecture Advisor, SAP Southeast Asia – conducted a live demo showcasing the operating model of the SAP Business Suite platform
SAP Business Suite embodies three core values that set it apart. First is flexibility in deployment, thanks to a composable architecture and cloud-native foundation. Enterprises can implement according to their needs - from a few key modules to a full-scale suite - while ensuring scalability through SAP BTP and seamless API-first integration with existing IT ecosystems. Second is intelligence in operations, where embedded AI ensures clean, real-time data, actionable insights, and advanced automation. Finally, sustainable growth is enabled by SAP’s clean core strategy, which lowers Total Cost of Ownership (TCO), ensures ESG compliance, and guarantees adaptability with bi-annual innovation updates.
Beginning the SAP Business Suite with Cloud ERP
SAP Business Suite is a comprehensive portfolio of integrated enterprise applications designed to support end-to-end business processes. It includes core modules such as ERP, Procurement, and Human Resources, each functioning as a modular component within a unified system. Together, these applications form a cohesive suite that enables organizations to operate efficiently across all lines of business.
As Mr. Nguyen Hong Viet added: “SAP in Vietnam is supporting over 700 enterprises of all sizes and industries in adopting technology and driving digital transformation. .”
Mr. Hoang Tung – Business Consulting Director at Citek – shared the approach to adopting the SAP Business Suite
SAP Cloud ERP is the starting point for the journey toward Business Suite - where all enterprise applications are integrated seamlessly. By delivering real-time data, Cloud ERP provides the foundation for SAP Business Data Cloud and SAP Business AI to perform effectively. This enables enterprises not only to improve current operations, but also to expand, adapt swiftly to market changes, and drive sustainable growth.
Citek has already demonstrated its capability in deploying SAP Cloud ERP successfully in Vietnam, particularly in complex industries such as manufacturing. With deep consulting expertise and early access to SAP’s latest innovations, Citek is now positioned to lead the rollout of SAP Business Suite in Vietnam - helping enterprises optimize all business functions, accelerate flexible and sustainable growth, and sharpen their competitive edge.
Recently, Citek became the only Vietnamese member of United VARs - the global alliance of over 70 top-tier SAP partners operating in more than 100 countries. This milestone affirms Citek’s capability, commitment, and credibility both domestically and internationally.“ Joining United VARs creates an opportunity for Citek to bring world-class digital transformation practices to Vietnamese enterprises, while also sharing Vietnam’s industry strengths and best practices with regional and global markets,” said Mr. Nguyen Cong Tan – CEO, Citek.
Citek is a pioneering consulting and implementation partner of SAP Cloud ERP in Vietnam, recognized by SAP as the Best GROW Partner (Best SAP Cloud ERP Partner) 2024 and Best Midmarket Partner of the Year 2024
With SAP’s strategic ERP platform - SAP S/4HANA Public Cloud (SAP Cloud ERP) - Citek has invested in building a dedicated team of certified consultants trained to SAP Global standards. This structured approach has enabled Citek to deliver successive SAP Cloud ERP projects across diverse sectors including Manufacturing, Packaging, Pharmaceuticals, Chemicals, Food & Beverage, Consumer Goods, and Trading.