Managing and measuring marketing effectiveness

Integrate with Email/ SMS/ Zalo marketing/ Telesales/ Campaigns and events to enable automated, personalized customer care through pre-set scenarios, building customer trust in your company's products/ services. This allows for easy control and measurement of automation marketing effectiveness before, during, and after sales.

10/03/2023

Customer care management

The system sets up scheduled warranty/maintenance notifications and integrates with Office365 to support customer interactions. It also establishes a complaint handling process and allows for building a Q&A database, categorized by product line and tailored response approaches based on customer segments.

10/03/2023

Reporting and analytics

Citek CRM provides the ability to generate reports and analyze data on customers, sales performance, marketing campaign effectiveness, and other critical business metrics.

10/03/2023

Establish workflows based on management needs

The system enables you to set up operational workflows tailored to your business's and departments' specific functions. This includes configuring processes, defining information for management, establishing workflows, and setting up integration/notification flows.

10/03/2023

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The SAP roll-out project, consulted and implemented by Citek, has helped Nippon Paint synchronize processes and data between our companies in Singapore and Vietnam. Additionally, standardized solutions aligned with VAS standards, VAS reporting packages, E-Invoice, and E-Banking were integrated. As a result, processing time, accounting closing periods, and report submission were reduced by up to seven days, enabling us to fully leverage the strengths of the group's analytical reporting system and apply it across various operations and units.
 

Ms. Nguyen Thi Anh Tuyet

Ms. Nguyen Thi Anh Tuyet

Head of Financial Accounting Department - Nippon Paint Viet Nam