On March 25, 2025, Sen Vang and Citek officially signed a partnership agreement to go live the GROW with SAP project, aiming for a comprehensive digital transformation powered by SAP S/4HANA. The event took place in Hanoi with the presence of executive leaders, project teams from both companies, and representatives from SAP Vietnam.
Citek partners with B2B Sen Vang to digitally transform enterprise management system with GROW with SAP
B2B Sen Vang has provided over 1,000 FMCG product categories to major corporations both domestically and internationally, including Samsung, Panasonic, Honda, LG, SE, and VinGroup,... By partnering with Citek to implement the GROW with SAP initiative, B2B Sen Vang aims to gradually enhance operational efficiency and prepare for its next phase of growth.
Mr. Ngo Hong Thai, Chairman of the Board of Directors of B2B Sen Vang, shared: "With years of experience in the industry, I firmly believe that the Citek team and Mr. Chien will be a strategic partner in driving B2B Sen Vang’s digital transformation on this new solution. It will help the company gradually improve its operational management and get ready for future development."
Mr. Ngo Hong Thai – Chairman of B2B Sen Vang – speaking at the signing ceremony
According to the implementation plan, Citek will consult and deploy the system across two subsidiaries and one branch of B2B Sen Vang. The goal is to ensure seamless integration across the supply chain, production, sales, financial accounting, and management accounting.
Mr. Nguyen Hong Viet - Managing Director of SAP Vietnam
Mr. Nguyen Hong Viet, Managing Director of SAP Vietnam, emphasized: “Public Cloud technology is a global deployment strategy by SAP. Investing in this platform provides a sense of security for businesses during their growth and expansion, as it allows them to fully leverage the foundation built today. That’s why this project requires strong focus and commitment from all involved parties.”
With GROW with SAP, B2B Sen Vang is not only applying technology to optimize operations but is also proactively adapting to the comprehensive digitalization trend. This move creates long-term competitive advantages in the B2B sector, especially in fast-moving consumer goods (FMCG) distribution. It is a strategic step to enhance internal capabilities and adapt to the increasingly demanding standards of the market and its partners.
Mr. Pham Quang Chien, Deputy General Director of Citek, shares his remarks at the event
"This project is a strategic milestone in B2B Sen Vang’s next development phase. Investing in GROW with SAP, powered by SAP S/4HANA Public Cloud, not only meets current business needs but also prepares the company for the next 3–5 years, with a focus on scaling and sustainable growth.
"Citek is a pioneering consulting and implementation partner for GROW with SAP (SAP S/4HANA Public Cloud) in Vietnam. The B2B Sen Vang project marks the eighth GROW with SAP deployment led by Citek. Previously, Citek successfully implemented SAP CLOUD solutions for both local and foreign-invested enterprises (FDIs) in industries such as Manufacturing, Plastics & Packaging, Pharmaceuticals, Chemicals, Beverages, and FMCG.
Images from the Signing and Project Kick-off Ceremony for the GROW with SAP Digital Transformation Initiative:
